Effe Studio x OUTLIERS
MEET FRANCESCA & FRANCESCA
It’s Francesca Madaro and Francesca Longo and we are two friends who share the same name and origins. Before meeting, we both spent years abroad before deciding to return to our homeland in Puglia with the desire to create something new.
Since the moment we met, we quickly discovered we shared passions for travel and aesthetics and decided to merge our expertise in architecture, marketing, and tourism to create EFFE Studio.
With EFFE studio, we extend our consultancy services to entrepreneurs seeking to launch hospitality businesses, like villas for rent or boutique hotels, as well as property owners looking to restyle and relaunch their existing properties. From conceptualization to completion, we assist in selecting the right architect and style, creating an aesthetically pleasing environment, and defining the business development and communication strategy via social media and events.
memorable trips
As our birthdays are close, we have made it a tradition to spend them abroad since we first met. Barcelona and Morocco have become among our favorite destinations as we celebrated there.
BARCELONA — its vibrant and positive energy is felt throughout the city and is complemented by an array of excellent bars, cafes, and restaurants.
MOROCCO — it’s a sensory explosion of colors and spices that leaves a lasting impression. The unique riads and desert landscapes make Morocco a truly exceptional country to visit.
FAVOURITE HOTELS
Casa Bonay — Barcelona
Berber Lodge — Morocco
Palazzo Daniele — Puglia
Masseria Fenicia — Puglia
Villa Fenicia — Puglia
Casa Caroseno — Puglia
Casa Bonay
The vibe of this hotel is simply amazing. Every detail is curated with innovative design and inspiration. They often host jazz performances in the bar, which make the place feel like a welcoming and familiar space.
Barcelona
Scarabeo Camp
This unique glamping experience in the middle of the Agafay desert is unlike anything we have ever seen before. Watching the stars at night and waking up to a stunning sunrise over the sand is priceless.
Morocco
Berber Lodge
We were drawn to this property due to its stunning design by Studio Ko. The naturalistic and Moroccan-inspired details are breathtaking, and the building is surrounded by the serene silence of the desert - making it a perfect place to detox from a busy, cosmopolitan atmosphere.
Morocco
Palazzo Daniele
This historical palace, located in Puglia, was renovated by the architects Palomba Serafini. The perfect balance between the ancient vibes of the property and the modern design pieces creates a hidden gem in the south of Italy.
Puglia
Masseria & Villa Fenicia
These historic places in Puglia hold a special place in our hearts, and among the various accommodation options available, Fenicia properties distinguish themselves with their exceptional combination of history and warm family hospitality.
Puglia
Casa Caroseno
This casa, set to open in the spring of 2025, is a prime example of how a family's story and passion can make a place truly exceptional. From its sustainable environment to the culinary expertise of a chef and his sons, Casa Caroseno offers a distinctively memorable stay in Puglia.
Puglia | opening 2025
TRAVEL WISH LIST
MEXICO — with its vibrant colors and the cheerful mood of its citizens, gives us the impression of a lively city.
NEW YORK — feels like living in a movie, and it's renowned as the city of opportunities.
BRAZIL — its rich music, dance, and traditions have made us yearn to visit for years.